Target Audience Profile

The target audience for my magazine itself consists of two different types of people. The reason being for this is the slightly different age gap but at the same time they both share a passion for a specific genre of music.

Firstly there is James. He is a 24 year old student who is currently based at Middlesex University. He is studying marketing within the media but has always made time for his deep interest in music. His favourite genre of music would usually be indie but he also enjoys listening to several rock and alternative artists. James became a passionate music fan whilst growing up under the influence of his father who was a rock music fan from the era of the 80's. His favourite band has grown to be Arcade Fire along with the 5 piece London based band, Foals. James tends to focus on digging deeper into the music he already listens to rather than spending time discovering up and new coming artists. He does not have a favourite shop, although living in such a fashion conscious city, means that he does take plenty of pride in his appearance. He is smartly dressed but with his own personal touch, some may say slightly chic. As well as studying and music, James is a football fanatic and uses technology such as Skype and Facebook to keep in touch with his closest friends. He has a strong dislike to rap music and also going abroad to new countries. James believes that he will do well in his studies but promises to maintain his interest in music, and to regularly attend gigs each month with the advice of his regularly purchased magazine; NME. Something that James is willing to do, it spend up to £5 on music magazines which catch his eye, he thinks it is important to follow the music news and information as well as the music itself.

Secondly, Kaya is a 16 year old girl studying her A levels in her hometown of Brighton. She is highly focused on her appearance, but fears looking polished and over done. This is based on the genre of music she likes. Indie is her number one music choice, but Kaya tends to discover the little less known bands rather than the mainstream usuals. If she was to pick a couple of her favourite artists they would be i Blame Coco, Yeasayer and Dutch Uncles. Although, she believes bands such as The Libertines should never be forgotten. She is currently studying Media, Music and Textiles. She has played the guitar since being a young girl and believes that one day she could follow in the footsteps of an idol such as Coco Sumner.  Rather than visiting many gigs throughout the year, Kaya saves her money and visits festivals such as Reading, Glastonbury and Latitude. Her favourite shop is Beyond Retro in London town, due to this she often finds her self shopping online for similar boutiques. Unlike the smart, sleek look James tends to go for, she lives in Dr. Martens or a pair of run down Converse. Things that she does not appreciate is reality TV shows, overrated pop artists and extreme socialising as she believes there is plenty of time for that after her studies. Something Kaya and James have in common is the high review of their favourite music mag; NME.  The ambition Kaya has is to continue into Further Education studying music and media related subjects.